Love them or hate them, Instagram models create incredible photos and their influence over their followers make them a marketing force to be reckoned with.
Below are the top 30 Instagram models of 2021 that are guaranteed to set the trends in the following months.
1. Kendall Jenner @kendalljenner
Kendall Jenner is one of the famous Kardashian-Jenner clan. Kendall started modeling at only 14 years old and currently has 132 million followers on the platform.
2. Cara DeLevingne @caradelevingne
English actress and model Cara DeLevingne is an outspoken and inspirational figure on Instagram. She has been modeling since 2002 and transitioned to acting in 2015.
3. Gigi Hadid @gigihadid
Gigi and her sister, Bella Hadid, are the daughters of model Yolanda Hadid. Gigi started modeling for Baby Guess at only two-years-old and debuted on the runway for New York Fashion Week in 2014.
4. Bella Hadid @bellahadid
Bella, sister of Gigi Hadid, started her modeling career at 16-years-old. This was the same year she debuted during NYFW.
5. Emily Ratajkowski @emrata
Emily rose to fame after being featured in the controversial but popular music video “Blurred Lines.” She went on to model for major brands and is in high demand today.
6. Chrissy Teigen @chrissyteigen
Known as well for her sense of humor as her good looks, Chrissy Tiegan began modeling in 2004 and made the cover of the SI Swimsuit Issue in 2014. She has modeled for many major high fashion brands.
7. Gisele Bundchen @gisele
Former Victoria’s Secret model, Gisele Bundchen, got her start in 1998 and continues to be a successful model two decades later.
8. Miranda Kerr @mirandakerr
Kerr is an Australian model who won the Dolly Magazine/Impulse Modeling Competition in 1997. By 2007, she was a Victoria’s Secret model and continues to be a highly in-demand fashion models today.
9. Candice Swanepoel @angelcandices
A South African model, Candice is best known as an Agent for Victoria’s Secret and was chose to model their luxury items, including the $10M “Royal Fantasy Bra”. In 2016, Forbes listed her as one of the industry’s top-earning models.
10. Adriana Lima @adrianalima
The longest-running Victoria’s Secret Agent, Adriana is currently the second-highest-paid model and remains in high-demand at 39-years-old.
11. Hailey ‘Baldwin’ Bieber @haileybieber
The daughter of Stephen Baldwin and wife of Justin Bieber, Hailey Baldwin was signed to Ford Models in 2014. She has modeled in multiple fashion weeks around the world.
12. Barbara Palvin @realbarbarapalvin
Palvin, a Hungarian model, got her start with an editorial for Spur magazine at 13-years-old and debuted on the catwalk during Milan’s 2010 fashion week, modeling for Prada.
13. Karlie Kloss @karliekloss
Karlie is an American model who started her career in 2006 at 14 years old. She was a Victoria’s Secret Agent from 2011-2014 and paused her career to pursue higher education.
14. Ashley Graham @ashleygraham
Graham has gained attention as a full-figured model, embracing her body. Her ground-breaking career continues to grow in popularity as the body-positivity movement continues.
15. Josephine Skriver @josephineskriver
Skriver began her modeling career in 2011 and has modeled in notable fashion shows more than 300 times. She is one of Victoria’s Secret’s Angels, featured in catalogs and on the runway.
16. Liu Wen @liuwenlw
Liu Wen has made history as the first Chinese supermodel. She has graced the runway at the Victoria’s Secret Fashion Show and was the first Chinese model on Vogue magazine’s cover in America.
17. Lucky Blue Smith @luckybsmith
Lucky Blue Smith was scouted at only 12 years-old. Known for his signature bleached blond hair, this male model has graced the covers of GQ and Harper’s Bazaar.
18. Sierra Skye Egan @sierraaaskyee
Sierra Egan, who models under the name, Sierra Skye, is an Italian-Native American Instagram model. She models for both swimwear and lingerie brands.
19. Francisco Lachowski @chico_lachowski
Brazillian model, Francisco was signed with Ford Models in 2008 and is now represented by Wilhelmina. He has walked the runway for major fashion brands.
20. Jon Kortajarena @kortajarenajon
Spanish model Jon Kortajarena got his start at 18 after he was hired to model for Robert Cavalli’s “Just Cavalli” campaign. He has since modeled in many fashion weeks and remains in high demand.
21. Rosie Huntington-Whiteley @rosiehw
Model and actress Rosie Huntington is known as a model for Victoria’s Secret and for acting in movies like “Transformers: Dark of the Moon” and “Mad Max: Fury Road.”
22. Alexa Chung @alexachung
Known for her ability to effortlessly model androgynous fashion. She is the founder and director of the clothing line, ALEXACHUNG.
23. Alexis Ren @alexisren
Alexis Ren has gained popularity as an Instagram swimsuit model. She was named Sport’s Illustrated Swimsuit’s Rookie of the Year in 2018 and has competed on Dancing with the Stars.
24. Desi Perkins @desiperkins
YouTuber and Instagram model Desi Perkins is best known for her beauty and lifestyle YouTube channel. She creates celebrity-inspired makeup tutorials and posts photos of her travels and personal life.
25. Natasha Oakley @tashoakley
Australian model and lifestyle blogger Natasha Oakley is known for embracing her body. She runs her blog, “A Swimsuit A Day” and is co-founder of MONDAY Swimwear.
26. Luka Sabbat @lukasabbat
Labeled as the Generation Z “It Boy,” Luka founded the production company Hot Mess in 2016 and was cast in the television show “Grown-ish.” He is known for his unusual fashion.
27. Pia Muehlenbeck @piamuehlenbeck
German-born model and lawyer Pia Muehlenbeck proves that you can have beauty and brains. She models for swimwear and athletic wear.
28. Camila Morrone @camilamorrone
The unofficial stepdaughter of Al Pacino, Camila Morrone has made a name for herself as a model. In 2017, she made her runway debut. She has also acted in movies like “Death Wish.”
29. Megan Williams @meganmayw
This British runway model has found success on Instagram. She is known for her stylish photos and speaking out for causes that she believes in
30. Blondey McCoy @blondey
Artist Blondey McCoy gained popularity as an artist and skateboarder with a unique personal style. He posts photos of his artwork and videos of his skateboarding on Instagram.
Instagram Models and Influencer Marketing
Instagram models are driving the industry by utilizing their influence over their followers.
Instagram is a great place for businesses to find fresh new faces to market their products to a new audience, supporting the platform’s growth and continued popularity.
