If you want to get ahead today, you need to learn the power of being an influencer. This is true no matter what industry you are in, from acting, to car sales, to anything in between.
Social media is becoming the new calling card.
So to get the best opportunities for your future, learn how the power of celebrity is important in influencer marketing.
What is an Influencer?
An influencer is someone who is well known within their bubble of the world.
They don’t have to be world-famous but they often are. An influencer is a master marketer who is able to get attention and get people to take action that aligns with their goals.
They often have a big personality and something strong to say.
Celebrities and Their Power
Many influencers on social media like Instagram are already famous for something else. Using their attention, they leverage it into a large following online.
This is good news and bad news.
Essentially, you need a lot of attention before you get more attention, which is a vicious cycle. The good news is you can get attention in a number of ways.
Provocative Events
If you perform a public prank or social experiment that gets people riled up, you can gain a lot of online fame quickly. The good thing is you don’t need to be known for this your entire career.
You can channel that attention into another part of your influencer campaign to start to show different sides of yourself.
Newsjacking
One way that celebrities are able to maintain their status as influencers is that they look at what news is trending and they hop on those trends.
They comment on popular political debates, mention awards ceremonies, and give their followers the sense that they are reading the minds of the masses. Ask yourself how you could stay on top of more recent events to start talking about them on all of your channels.
Sales Skills
Being an influencer is much like being a sales rep. You need to be able to convince people that you are worth following and that they should buy your products or those of your sponsors.
This means having good communication skills. If you lack these skills, you can still influence a lot of people with the following method.
Skill Based Influencers
Some influencer marketing comes down to the fact that people love watching other people who are great at something.
Professional sports makes billions of dollars annually on this exact concept.
Whether it is video games or gardening, you can influence based on your passions.
Celebrities seem to have a knack for this. The examples and ideas above can be used to get you better results in your life and business, no matter what your ambitions are.
So don’t waste any more time, start building up your presence today and get the attention and revenue you deserve.
