Social media videos do not seem to be that important to many executives of companies that work in the B2B market. For the most part, most feel that their clients also have no interest in this type of marketing either.
The feeling is that social media platforms typically contain information that is not of that much value in the business world.
Although it is a widely held view about social media, those companies that are not willing to embrace this idea of videos on social media may be actually hurting their own business opportunities.
Those that do use videos on their social media may not be doing the right kind of videos. There are certain types of business to business videos that are actually useful and work the best. These would include those that tell a story about the company’s mission and corporate culture as well as their leadership.
Another would be ones that share actual case studies that highlight some of the successes of the company. Those videos that explain a product or demonstrate what it does as are also useful.
Those that share important information about company decisions, as presented by the CEO of the company also will catch attention.
Lastly, those videos that give a point of view from the top executives about trends and other industry topics usually garner appropriate attention. It is also important to note that videos should be rather short in length from about one minute up to a maximum of three minutes.
Currently, some businesses use Instagram, Facebook and Pinterest to get their message to possible customers. They should be using Linkedin, Youtube and Twitter.
The reason is that YouTube, even though it is considered a platform for social media, is also the second most popular search engine, with Google being the top. With this in mind, YouTube could create great results if companies used it to post information.
Even though there would be a big difference between what B2C and B2B would share on a video for social media, B2B should not just bypass the idea of social media videos.
There is such a potential for growth, if they do take advantage of this opportunity, that is should not be ignored.
There are five major reasons, in this coming year, that social media videos should be used with B2B companies. It does not matter what industry they are in, or if they manufacture products or provide a service.
First of all, social media videos for the B2B markets move the idea from just trying to sell to the customer, over to trying to educate the customer.
Customers are more likely to stick around for the long haul if they feel they are learning something that is useful to them. The feeling of commitment from them will be greater if the focus is on helping them solve their problems.
Another thing is that people are more likely to watch social media videos on their mobile devices rather than their laptops.
This conversion to mobile devices is causing videos to get much more playtime and attention than previously since they can be used anywhere.
Also, sites such as Linkedin can target your market to specific industries, geographic regions or other categories. It also allows for direct communication with those same people through the site.
Getting on the train of social media videos also sets you ahead of your competitors since many of them are not yet using this platform. It just puts you that much ahead of the rest.
Lastly, social media videos can also be used as another tool that is helpful to salespeople. Having access to this type of information can be used as a supplement to their current sales presentations.
When it comes to business, it is important to use every opportunity that you can. Social media videos are one of those new opportunities that can have a positive effect on your bottom line.
