Great music needs exceptional visuals!
Apple has decided to take its young music streaming platform to the next level by adding original art to its playlists. Its goal was to bring that instant recognition to its own content, they have recruited some amazing artists to help with this new initiative.
From the creator of the AC/DC logo to the person who designed Migo’s chart-topping Culture album, Apple is bringing in a diverse group of talent!
Apple’s goal is to have the artwork resonate more with the intended communities. Before now, Apple’s playlists had a uniform presentation that didn’t necessarily speak to the music. The company plans to redesign “many thousands” of Apple Music playlists, and it’s only into the hundreds right now.
The move shows that Apple is becoming more serious about its musical ambitions. This past summer Apple overtook Spotify’s North American subscriber count.
That rootedness in specific cultures was something that Apple wanted to emphasize when it was commissioning art. “Suddenly there is really no strong definition of a genre anymore like there used to [be], you know, in the olden days,” said Rache Newman, Apple’s editorial director.
If you are an Apple Music subscriber be on the lookout of cover art changes in the near future!
