Keep Your Eye on TheScore
Sports betting is racing into 2020 with an unparalleled level of intensity. As more state legislators grasp the growing reality of the financial impact, legal sportsbooks can have for their states, the number is going to grow.
Operations who target the sports bettor’s experience are striving to take the lead. One of the leading companies is Score Media (TheScore). Score Media has developed FUSE, an app that’s faster and more user-friendly.
Company CEO John Levy is adamant about his company’s priority objective, to create a platform that will exceed sports bettor’s loftiest expectations.
Score Media already has a solid reputation for providing reliable media and game coverage to the sports betting world. This collaborative effort with FUSE will only enhance that relationship.
New Sports Betting Frontiers
By the end of 2020, theScore Bet has its eye on being available to sports bettors in as many as four states. There is already access available in two markets. An agreement between theScore and Penn National offers an open door into Indiana and Iowa sportsbook market.
Colorado is a third state they’re targeting because of a partnership between 33 Colorado casinos and mobile sports betting operations. Levy insists the company will remain grounded in their aspirations, keenly focused on the long-range plans for their involvement in sports betting.
The popular sports media company successfully kicked off operations in New Jersey just before the start of the new NFL season. This was the first indication of how smooth a transition Score Media hoped things would be for their media customers who wanted to explore sportsbooks.
Current fiscal numbers support Levy’s model for taking into account long-term objectives over short-term earnings. Financially the company is pleased with the progress they’ve made thus far. It would have been easy to overthink their business model.
Levy’s company might have been concerned while watching FanDuel and DraftKings race out to snatch nearly 75-percent of the New Jersey sportsbook app market in the first year and a quarter. However, Score Media has already been part of the game for a while now.
Already in the Game
TheScore app already has over four million monthly users across North America. They already have a stake in the sports media industry. It was a simple decision to develop a comparable way for these same customers to easily link to sports betting.
Developers of the FUSE had the know-how to blend the sportsbook app with the already personalized news and data app. It turned out to be easy enough to integrate operations that made navigating between the media and betting apps a breeze. TheScore Bet is simple and best of all, fast.
Levy clearly understood how rapidly sports information changes. TheScore set their goal of being at the forefront of sports betting technology. Levy insists that the collaborative efforts of TheScore and FUSE are just the beginning.
Mobile device bettors can use theScore app to view any type of bet available on their sportsbook of choice. A confirmation slip for any series of bets is one click away using the app. The old method of multiple clicks required to open a betting option is now eliminated.
The company stresses a unique opportunity for sports bettors. They’re already in the game, with an average of 272 million user sessions during one fiscal quarter this year. They average over 3½ million users tallying 75 sessions by each customer per month.
Right now, the only bettors who can use theScore Bet sportsbook app are those in New Jersey. However, theScore has already made a mark on sports betting with a huge customer base using their media app. As sports gambling grows across North America, expect theScore to grow with it.
Opportunities for Growth
How the actual users of theScore app are distributed, is directly associated with the population in various regions around the United States. In densely populated regions of the US, there are more users.
TheScore will be closely watching the progress of legalized betting in big states such as California, Florida, New York and Texas. This is a strong reason that theScore chose to develop their own sportsbook app, rather than affiliate with another company.
Seamlessly integrating theScore’s media app with the betting app made perfect sense to Levy. The next step was for the Toronto-based company to find someone to build their app. They found an ideal partner in FUSE. The opportunities for growth are so promising, the sky is the limit.
Bigger Opportunities on the Horizon
If the opportunities resulting from such an integrated user experience between the media and betting apps aren’t promising enough, there are even bigger opportunities on the horizon. Levy is focused on what he envisions as some remarkable opportunities.
Partnership opportunities with betting operations such as Penn National and other potential are exciting new horizons for theScore. Penn National has an interest in 19 states already as a regional casino operator.
They have yet to formally attach to a sports betting brand. Forming a partnership with theScore could be a win-win for both. Penn National COO Jay Snowden sees a unified effort with theScore as a perfect media partnership, one with a wealth of opportunity for both companies.
Score Media with FUSE takes the first step in unifying sports media data and sports betting. The potential success of these two combined apps very well could change the landscape of sports betting across the United States. Keep your eye on theScore, because the opportunities for success are tremendous.
