amd and samsung deal

Advanced Micro Devices is licensing its graphics technology to Samsung for use in its future mobile chips. 

Samsung will receive access to AMD’s RDNA graphics architecture and will ideally build it into its own ARM-based Exynos processors. AMD’s upcoming Navi desktop GPUs will also be powered by RDNA.

The Samsung deal is another win for AMD

AMD’s Radeon graphics cards have become prevalent in desktops and laptops, but the tech is also used in games consoles like the PS4 and Xbox One. AMD tech will also be in Google’s upcoming cloud gaming service Stadia. Their graphics technology can also be found in CPUs produced by rival Intel, another sign of AMD’s rising dominance.

AMD’s RDNA architecture is likely to replace the ARM-designed Mali GPUs that Samsung currently uses in its Exynos chips. Essentially the technology may not come to every country that Samsung sells phones in.

Samsung tends to release phones with different chipsets in different countries. Most of the world gets access to handsets with its Exynos chips, but in the US, Canada, China, Japan, and Latin America its phones use Qualcomm Snapdragon processors, complete with Adreno-branded GPUs.

AMD’s has been transitioning from low-end cheap chip manufacture to a company that has hopes to dethrone industry leaders like NVIDIA!

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