For 20 years now, consumers’ voices have been integral to businesses’ communication strategies. Digital platforms have revolutionized PR campaigns. Due to the recent COVID-19 pandemic, businesses have also shifted from traditional marketing and recruited the best PR professionals in order to create an impression and to keep their businesses running during these unprecedented economic times. There is a benefit to the brand that appreciates its customers and encourages them to trust it in the best possible way. Such a brand understands the impact of a good public relations campaign.
The Top 10 PR Successes Over the Past 2 Decades
Having a public relations campaign that gets your brand noticed is crucial to your success and PR professionals like Ronn Torossian understand this intimately. In New York, PR Executives have executed powerful PR narratives for corporations in industries such as technology, crisis management, and public affairs.
We will explore the top 10 PR Successes of the past two decades, and discover what lessons can be learned from each. Ronn Torossian PR has been in the PR industry for over 20 years, and he is dedicated to helping companies achieve success. Companies use the following 10 innovative methods to connect with a customer, build a relationship with their target audience, and make an impact in the industry:
1. Uber – Thank You For Not Riding
While the world was under lockdown to stem the spread of COVID-19, Uber stayed in contact with its client. This PR campaign was designed to encourage their esteemed client to adhere to a government directive to stay at home. As a thank you for your business, they used this campaign to encourage their customers not to use their service more than necessary. Uber took this opportunity to reiterate their commitment to support first responders and the elderly by offering free deliveries and more than 10 million free rides in difficult times.
2. Carlsberg – Adopt a Keg
In 2020, Carlsberg also saw a high number of stay-at-home campaigns. Their innovative Danish PR campaign helps their clients stay safe from viruses by using the best strategy. After the government lifted its restrictions, the company implemented a plan to keep their customers happy and to encourage them to visit their restaurants when they could eat there again. As long as they fill up their virtual keg, customers could scan up to four beer cans at the stores to win two redeemable beers when restaurants open.
3. Ikea – Stay Home
The furniture conglomerate from Swedish also joined a list of companies, encouraging people to stay at home during the pandemic. Ikea’s PR campaign leverages the people’s need for comfort while at home to handle the pandemic’s anxieties. This PR campaign encourages people to take advantage of the comfort they get from the furniture to keep their homes cozy while enjoying their stay at home experience. Having a cozy home could reduce the anxiety of staying locked indoors for weeks.
4. Lego Rebuild the World
Lego used this PR campaign to reassure the people that it remains possible to restrengthen and rebuild their lives after a year of upsets. The campaign promotes resilience among the children willing to submit creations that require creativity. The campaign aligns with the company’s brand personality to rebuild the world through creativity while promoting playfulness.
5. UN – Pause
The United Nations used this campaign to counter misinformation during the pandemic. As with other organizations, the UN understands the importance of COVID-19 information to minimize its spread. Taking part in the conversation about the Coronavirus earned them a place in the best PR campaigns over the past several decades. To minimize the impact of conspiracy theories surrounding the Coronavirus, they presented the message as a cautionary tale to encourage people to verify COVID-19 information before sharing it.
6. Zara Shot from Home Campaign
With its Shot from a Home campaign launched during the pandemic, Zara aimed to motivate their clients and inform them of the benefits of embracing fashion from home. The majority of people overlooked the importance of maintaining comfort and style at home. By staying at home they could be stylish without venturing out into the world. Zara launched this initiative to counter declining apparel sales.
7. KFC “It’s Good” Campaign
As a response to the increased shift towards health-conscious products during the pandemic, KFC replaced their signature “Finger-Lickin'” campaign with “It’s Good”.This decision increased the brand’s influence in keeping up with the market demand.
8 . The Faroe Islands Closed for Maintenance
The Danish-managed Faroe Islands’ campaign made the top ten list for mobilizing the people to clean up. Despite the tourism board’s announcement that volunteers could continue to work on the island, not more than 3,000 people participated in the cleanup.
9. BBC’s Peaky Blinders Fan Art Campaign
In this campaign, user-generated content was used to promote the brand. It also generated interest from non-viewers and strengthened relationships with loyal customers. This was a win-win strategy that helped promote the 2019 peaky blinders season.
10. Brave – Spoiling Netflix shows
Seine Kongruangkit and Matithorn Prachuabmoh Chaimoungkalo used this campaign to encourage people to stay at home during the epidemic. Netflix spoilers were distributed to the general public as a way to encourage people to stay inside. While this was not Netflix’s initiative, it acknowledged its impact.
Contact Ronn Torossian for Your PR Campaign Needs Today!
Are you planning a public relations campaign and are at a loss as to where to begin? A NYC PR Executive, Ronn Torossian, can assist you in devising a winning campaign. Ronn Torossian and his team of experts make sure that your PR campaign stands out among the crowd. Contact Ronn Torossian PR today!
