The internet has become a global market where consumers buy and learn about products sold by companies, and the businesses market their products and compare prices with their competitors.
It’s an ever-dynamic world where emerging concepts keep changing and evolving.
When building a digital marketing plan, you need strategies that will see your business grow to heights that results in revenue!
Therefore, we can say that the digital marketing strategy is a sequential plan of actions that you can set for your business growth via the internet.
How can you build your successful digital strategy?
• Understand your target – you need to create an ideal customer for your products. That means you should approach the digital persona through various channels either questionnaires, interviews or even taking a thorough survey of the market environment. It’s important to note that this data is essential as real data collected and not speculative data and should include quantitative and qualitative aspects.
• Outline your goals and the digital tools you are expected to use – goals are created to be achieved, by having enough leads it’s equally easier to attain them. Set monthly, quarterly or yearly goals that will guide your business. Select the best tools, e.g., ads, blogs to help you generate that business pipeline.
• What channels exist and what assets are there within your digital marketing plans – it’s of importance to first do your research and rely on facts from the field than being surprised when your strategies fail to work out. Check on your already owned media within your company, the earned media already at hand done by the PR or word of mouth paid advertisements by the company.
• If you already have your owned media then its time to conduct an audit – it’s essential as it will help see the impact already in the media and what exactly could trigger the leads.
• Auditing the earned media – try to compare your previous and current achievements, from the two it’s easier to identify where you shall focus.
• What paid media do you have? Audit it or plan for one if you don’t have any, look. Maybe Facebook advertisements, ads from websites, blogs, Twitter, etc. if there are any resourceful media that you have earned leads from then, focus and plan out of a bigger picture.
• When you have achieved the chronological steps of planning and have completed the research, now its time to bring the results together to create the digital marketing strategy that has:
- The profile of the consumer.
- Strategic goals that will be achievable over the specified period.
- Inventory of the owned earned and paid media which you already own.
- An audit report of the previously had, gained and paid to the media.
- A dully created plan of the expectations.
Best Business Digital Marketing Channels that we should use to achieve set Goals
Paid Social Media
Social media remains to be the most suitable methods by which we can reach more consumers over a short period.
In the current digital landscape, everyone is interacting with web tech and so do the businesses.
Your business can benefit from social media by advertising your channel, website or blog on the many social media sites all over the web.
Driving content on these social channels will boost the company’s online visibility.
In most cases, they allow attached URLs that link to the client webpage, Facebook page, blogs, etc.
Advertising on social networking sites is great since you are allowed to choose the audience’s age, gender, preferences, and specific demographics.
Amplifying Earned Media
Earned media refers to the advertised by word of mouth or physically exhibiting to the public by company PR.
In social media, you can create a page of your company to which you can share the page for public viewing.
Through it, the invited persons can like the page and share the page with several friends. That’s amplifying your earned media which is crucial especially when you are paying for media hits.
Other ways to amplify earned media can be done by adding links to your webpage on blogs as well. It assures the credibility of the company.
Our last strategy relies on some reach out. There are tons of websites and blog pages that editors can create a link to your website through external linking.
These sites should feature articles related to your products, you can request an editor to put a link to your site when mentioning associated products.
Email Marketing
In the modern world, almost 91% of internet users check on their emails every day.
From emails, it’s easier to share quality content with the audience and build credibility. Emails are useful since they reach the required recipient at the expected time.
From this, it’s easier to generate calls from the clients each time they receive timely emails.
Furthermore, emailing creates great customer relations by keeping in contact time by time.
Email marketing can be as dynamic as you want it to be. The majority of email clients offer audience segmentation, automation and more.
SEO (Search Engine Optimization)
It’s the creation of a web analytics data where you can key in keywords from a browser, and a link is formed towards your business. It’s an efficient way to create a lead and would build a client pipeline in no time.
The more keyword you rank for on Google to more visible you will be in organic search.
If this sounds east, it is NOT! Ranking for high volume competitive keywords can be a challenge, but by consistently adding great content and having a technically sound site will have you climbing search listings in no time.
