The Rise of Fashion Nova

The company that innovated e-commerce and influencer marketing

Fashion Nova is a brand that has used social media to make themselves a household name. Fashion Nova grew to their fame by providing trendy pieces that can’t be found elsewhere for comparable prices. Fashion Nova also makes clothes for people of all shapes and sizes instead of marginalizing their target consumers’ like other fashion brands.

But what exactly did they do to get to the top of the fashion world?

While the clothes are made for everyone, Fashion Nova is thinking about girls who don’t fit well in typical sizes because of their body proportions. This means that Fashion Nova is providing a product that is difficult to find anywhere else, which has helped immensely with its success as a brand.

With their unique design of clothes, the brand attracted the attention of famous influencers such as Cardi B, who work with the brand to share their clothes with the world. The great part about the brand is that it is all online, with the exception of five stores located in California. This means that consumers can fall in love with a piece of clothing on social media and have it delivered to their door shortly after.

The reason that this business style works for Fashion Nova is that they have built a network of over 3000 individuals on social media who are working to promote the brand. Plus, the clothes look great on all of these individuals!

Who wouldn’t want to look like Kylie Jenner?

Speaking of Kylie, she is one of the partners that helps the business thrive. Kylie Jenner partnered with the brand back in 2016 and Richard Saghian, the founder of the company, reports that one post from Jenner can result in $50,000 in sales for Fashion Nova. 

Another reason why Fashion Nova has experienced mass success is that their pieces are accessible to the general public. The brand is known for jeans that fit girls who don’t fit into typical styles of jeans and the added perk are that they retail for $35 which is a steal for jeans that are worn by celebs! 

Lastly, the success of the brand is driven by the Fashion Nova founder Richard Saghian, who tends to stay out of the press and let his clothes do most of the talking. When he has talked to the press, he has expressed that his initial feelings about the launch of his website were fearful. The reason behind the fear? The Instagram account that was made for the site only had 60,000 followers at the time. Today, Fashion Nova’s Instagram follower count has 12.8 million followers! This shows the masses of individuals that Fashion Nova is reaching just with one social media platform. 

Fashion Nova also features #NovaBabes on their page which features their own customers wearing their clothes. This is a great way to make consumers feel engaged with the brand (and to help their follower count!). 

Brands that are looking to take over the social media world should take note from the people at Fashion Nova as their brand is growing by the second and doesn’t appear to stop anytime soon!