PR Executive Ronn Torossian says that it can be both exciting and stressful to come up with different ideas for a product launch. The whole goal of creating a brand new product is to generate more sales for a business.
Companies that are looking to market a product need to make it visible to potential consumers, and the biggest challenge they face here is generating visibility. Many companies have started relying on social media platforms as one of the best ways to highlight and endorse their products or services.
Since modern advertising first began, slogans, tag lines, and mottos have provided the best ways to promote a company and its solutions.
These days, consumers tend to be faced with countless slogans, such as “Just do it”, “Think different”, and “I’m lovin’ it”.
However, the most memorable ones, such as the examples above, are the slogans that are unique and stand out from the crowd of other slogans. There are plenty of factors that contribute to creating the best slogan, or tagline, from learning how to convey a message in as few words as possible, to implementing consumer psychology.
However, the goal for most businesses is to create an attention-grabbing tagline that’s unique. A unique tagline can mean the difference between a business fading away, and becoming a global brand.
Keeping it Short
One of the most important things to remember when a company is developing its slogan or tagline is to keep it as short and as simple as possible.
The most popular slogans are straightforward and clear. Examples range from Airbnb’s – “Belong Anywhere”-, to Nike’s, “Just do it”. Companies only have a few seconds to make a long-lasting impression on potential customers in advertising efforts.
When a slogan has five words at most, it’s able to convey a strong message without losing the attention of potential consumers.
A company’s tagline is not the time or place for a detailed description of a business or its solutions. It should capture only the essence of the business, and in very few words.
Exposure
Torossian notes that consumer psychology is a valuable marketing tool. In fact, companies don’t need to work with a marketing expert to learn some of the basic thought patterns of consumers.
One of the most popular marketing concepts that use consumer psychology is the Exposure effect, which states that customers gravitate towards products or services that they’ve been repeatedly exposed to.
To build a better sense of familiarity and exposure with potential customers, companies must create their own slogans or taglines. This will ensure that these brands are recognizable to consumers, even on a subconscious level.
While adding a banner with attention-grabbing images to a website can catch the attention of customers, it’s the slogan on that banner that will take customer engagement to the next level, because it will build brand recognition.
