Fiat’s integration with Google, a unique new experiment in cross-promotion
In recent years, the relationship between tech companies and car companies has grown increasingly closer. Now as part of this trend, Google and Fiat have partnered for what should be an interesting ride.
Fiat is introducing several special edition versions of their Fiat 500s that will include all kinds of Google branding and cross-promotion. This includes the Fiat 500, 500X crossover, and 500L MPV, which will all include a logo of the search giant within the car.
In a recent press release from Fiat, there are some assertions the cars are a look at “where Google technology meets coolness”. In addition, Fiat maintains these models will have “the perfect mix of iconic design, freshness and coolness”.
For starters, these hybrid vehicles each have touchscreens that are approximately 7 inches and have Google Assistant on them along with a few other interesting features that work along with the internal service Fiat uses, the Mopar Connect service.
One of the cool things that can be done with this integration is to give users a way to keep track of things in the car remotely with Google’s various apps.
This means users can use their phone or even a Google Nest Hub to look at the fuel level of their car, check if it is locked, find a Fiat service station, or even turn on the emergency lights.
In addition, Google will even send alerts to those with the proper credentials to tell them if the car has reached a specific speed or even goes outside of a chosen geographic region.
Talk about a new way of busting your grounded teenage kids.
There is also a great deal of stylistic changes to these cars which include Google logos and colors all throughout the interior. Buyers will also get a goodie bag from Google which has a key cover, tote bag, and Google Hub.
For now, these new Fiat cars will appear in 10 different countries across Europe, including Germany, Italy, France, the UK, Spain, Austria, Belgium, Switzerland, Poland, and the Netherlands. The cost will be roughly $22,000 to about $25,695 dollars for these cars.
This could certainly be a true sign of things to come when it comes to cross-promotion, especially if these models are a success. Adding in some cool new features that can help users check on their cars is a cool concept, though it might not necessarily be the reason to buy the cars in the first place.
We’ll keep an eye on this kind of cool integration though between tech and automotive moving forward as it is only going to grow from here on out.
