Apple will reveal a new strategy for services, the event will unveil updates for Apple News as well as Apple TV.
According to a report from The Wall Street Journal, it sounds like the company has been negotiating with premium channels HBO, Showtime, and Starz to offer a standardized $9.99 monthly subscription per channel.
Also being slapped with a $9.99 price tag is the updated Apple News, and will likely charge for access to original content, which has been rumored to be free to Apple users.
What to expect from Apple TV
Apple is ready to offer some insights regarding its original content. Apple’s new shows will live on a new TV app and will require an extra fee. Premium channels like HBO, Showtime, and Starz will also be offered at an extra charge at $9.99 per channel. If accurate, that’ll be a discount for channels like HBO and Showtime, which respectively charge $15 and $10.99 a month. Starz charges $8.99 a month.
Netflix and Disney will not be part of the platform, though they did consider acquiring both streaming platforms in the past.
Apple has also been busy negotiating with manufacturers to bring the streaming service to Roku and smart TVs. Apple recently announced that it was bringing iTunes to a number of smart TVs, opening Apple’s programming to new audiences. As Apple jumps into the original content market, it will face numerous competitors, such as Amazon, Disney, NBCUniversal, and Netflix, all of which are producing their own exclusive content or are in the process of launching their own platforms
Latest on Apple News
In addition to its TV streaming service, Apple will now be charging $9.99 for an updated Apple News experience. That app will allow users to access a range of publications for a single monthly fee. Tim Cook is making services the future of Apple, similar how Steve Jobs transitioned into the mobile industry.
[…] Apple has updated its TV app. The revamp will will house original content and shows from Amazon, Hulu, HBO, Starz, and Showtime at an extra charge per premium channel. Rather than directing to third-party apps, Apple is attempting to make its TV app a final destination for watching TV. […]
[…] more networks add their programs to internet TV services consumers will continue to see a gradual increase in the subscription […]